Surreptitious advertising in the "Café Bâle"?
One of the show's protagonists conspicuously promoted a cell phone from a well-known provider, using phrases such as "super cheap" and "super convenient.".
According to the Basel-based "Regionaljournal", the Federal Office of Communications (Bakom) is investigating an episode of the TV show "Café Bâle" for surreptitious advertising. This was reported by Onlinereports.ch. In the third edition this year, a female protagonist advertised CoopMobile's cell phone conspicuously, including with the words "super-affordable" and "mega-practical". The cell phone also appeared very prominently on the screen, as the NZZ reported. CoopMobile and Prix Garantie were sponsors of the program in question. Bakom is now clarifying whether this exceeded the limits of what is permitted. "Café Bâle" is produced by the production company Allcomm on behalf of the Basler Zeitung and broadcast on SFzwei as part of the publisher's television program Presse-TV (PTV).
