Samuel Stutz launches free magazine

Just a few months after leaving Ringier, the "doctor of the nation" is launching a new free magazine called Sprechstunde mit Doktor Samuel Stutz, a quarterly publication that, according to 20 Minuten, covers just about every ailment that can make life difficult for Mr. and Mrs. Swiss. The first edition will be launched on Monday with 300,000 copies, which will be available in 1600 post offices. Stutz has written all the articles in the first edition himself. According to the doctor, he is bearing the financing and risk alone, but a quarter of the first issue already consists of advertisements. According to 20 Minuten, the media company Ringier, which publishes Gesundheit Sprechstunde, has taken note of the new competition.