S&W launches free gazette
The S&W advertising agency in Baden created the launch campaign for AZ Medien’s new free newspapers. The long-standing publications *Aargauer Woche* and *Limmat Zeitung* have been appearing in tabloid format since early March as *AZ Woche Plus* and *Liz Woche Plus*.
The advertising agency S&W from Baden created the launch campaign for AZ Medien's new free newspapers. The traditional titles Aargauer Woche and Limmat Zeitung have been published in tabloid format as AZ Woche Plus and Liz Woche Plus since the beginning of March. With a new content structure, new layout and a clear profile as a free newspaper, the publisher and editorial team of Woche Plus are aiming to meet the needs of today's readers and, in particular, younger readers, according to a press release. Every Thursday, they will be served up compact information from the region, lots of tips for going out, a comprehensive events guide and an advertising marketplace. With the claim "The week brings it", the advertisements and radio spots from the S&W advertising agency are aimed at new readers and potential advertisers from the region, which Publicitas looks after.
