Salt does not launch any further price offensives
The telecom provider Salt has no plans to launch any further price wars. According to Olivier Rosenfeld, the right-hand man of CEO Xavier Niel, the company is satisfied with its position as the third-largest player in the Swiss market.
After all, Salt is 30 percent cheaper in Switzerland than the industry leader Swisscom. He does not see any opportunities for further price reductions. "Salaries in Switzerland are higher compared to France. In addition, the costs for network and quality are more expensive," he says in an interview in the Saturday edition of the French-speaking Swiss newspaper Le Temps. The prices are correctly positioned and transparent, he continues. Nevertheless, Salt needs to become more profitable, he adds. Addressing further layoffs, Olivier Rosenfeld speaks of "ordinary departures and arrivals" that are to be expected. Last week, it became known that in addition to the boss Johan Andsjö, dozens of other employees at Salt had also received their notice in December. Salt did not want to comment on this. It had already come to light in October that the mobile provider wanted to cut 67 employees in the back office who had volunteered for the job. These volunteers received severance pay. The new owner has also turned a few other things upside down: Previously, for example, Salt had contracts with 41 marketing agencies for advertising and sponsorship. Now there are four left. Despite a lot of changes: According to Rosenfeld, however, Salt's headquarters will remain in Renens (VD). Salt (formerly Orange) is owned by NJJ, the holding company of French telecom entrepreneur Xavier Niel. (SDA)


