Run on Bluewin TV overwhelms the company
Just two months after its launch, more than 20,000 customers have signed up for Swisscom’s Internet TV service—significantly more than expected. As a result, there are bottlenecks in the installation process.
Just two months after its launch, over 20,000 customers have ordered Swisscom's Internet TV. This is significantly more than expected. There are therefore installation bottlenecks. The new television service has already been successfully installed in over 10,000 households, as the company reports. However, Swisscom Fixnet is working flat out to process the pending orders and is increasing its installation capacity.
However, some customers still have to wait up to six weeks. In order to reduce waiting times, the company has added another 100 technicians to its existing team of 300 installers. There are also said to be bottlenecks in the availability of routers. Individual regions of western Switzerland are affected by this.
Nevertheless, the response from customers has been positive, according to Swisscom. According to the company, the ease of use and attractive content are particularly appreciated. The reactions of industry-related market participants have also been consistently positive. In terms of distribution, Swisscom is currently focusing on the market launch in the private customer segment. The company is therefore referring interested sales partners and their distribution networks to the second half of 2007.
However, some customers still have to wait up to six weeks. In order to reduce waiting times, the company has added another 100 technicians to its existing team of 300 installers. There are also said to be bottlenecks in the availability of routers. Individual regions of western Switzerland are affected by this.
Nevertheless, the response from customers has been positive, according to Swisscom. According to the company, the ease of use and attractive content are particularly appreciated. The reactions of industry-related market participants have also been consistently positive. In terms of distribution, Swisscom is currently focusing on the market launch in the private customer segment. The company is therefore referring interested sales partners and their distribution networks to the second half of 2007.
