Ruf Lanz: New prevention theme developed for Suva
The Ruf Lanz agency has created a new ad campaign for Suva. It features two real wild boars on a chairlift.
32 percent of all sports accidents in Switzerland are winter sports accidents. People often ski too fast and recklessly on the slopes. This results in collisions with other winter sports enthusiasts and numerous, sometimes serious accidents - with corresponding costs for Suva. The Suva brand Suva Liv has already appealed to the personal responsibility of winter sports enthusiasts with several campaigns in recent years. The latest motif from the Ruf Lanz agency has also caused a stir. It shows - against an idyllic mountain backdrop - two real wild boars in a chairlift. Because that's how certain winter sports enthusiasts behave. The appropriate message is: Don't leave your manners in the valley. Ski with consideration.
The motif will be used on advertisements and posters in Swiss ski resorts. And should help to decimate the number of piste hogs this winter.
Responsible at Suva: Susan Huber-Brun (Advertising + Communication SuvaLiv), Edith Müller-Loretz (Campaign Manager Snow Sports). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Torsten Maas (Text), Grit Wolany (Art Direction), Kristina Burch (Consulting). Photography and image processing: Studio Garrigosa.
The motif will be used on advertisements and posters in Swiss ski resorts. And should help to decimate the number of piste hogs this winter.
Responsible at Suva: Susan Huber-Brun (Advertising + Communication SuvaLiv), Edith Müller-Loretz (Campaign Manager Snow Sports). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Torsten Maas (Text), Grit Wolany (Art Direction), Kristina Burch (Consulting). Photography and image processing: Studio Garrigosa.
