Rubmedia markets "Meat and delicatessen"

The Swiss Meat Association (SFF), publisher of the trade publication "Fleisch und Feinkost", has now commissioned the Bern-based marketing specialist Rubmedia to acquire advertising for its communication channels. The association has selected Rubmedia as its marketing agency following a new invitation to tender.

"Fleisch und Feinkost" is the leading trade medium for the Swiss meat industry and serves as the official organ of the industry association. Advertisers use the three channels website, newsletter and print magazine to reach around 1000 meat industry companies and their 24,000 employees. The popular marketplace for job and small advertisements and the practical company register round off the advertising portfolio.

The printed publication is published 12 times a year in German, French and Italian with a WEMF-certified circulation of 2957 copies.

Convincing expertise

The SFF's Head of Education Policy and Communication, Philipp Sax, says of the change: "Rubmedia impressed us with its innovative approach and high level of expertise in food marketing."

From 2026, Rubmedia will offer the advertising industry attractive advertising and PR platforms in online and print, bookable now. "Meat and delicatessen" is also part of the newly founded specialist media combination b2b-kombi.chthe advertising alliance for the Swiss workplace.

Rubmedia, based in Köniz near Bern, is a cross-media publishing house specializing in specialist and special interest publications. The company employs over thirty specialists in the fields of conception, journalism, media design, project management, advertising marketing, publishing services and production.

In the "Food" submarket, Rubmedia holds the leading position in Switzerland with the respective industry leaders "Foodaktuell", "Panissimo", "Der Gemüsebau", "Le maraîcher", "Schweizer Obst", "Obst+Wein" and now "Fleisch und Feinkost".

The SFF is the sector and employer organization for the entire meat industry and sees itself as a representative of the interests of the trade, industry and companies in the wholesale and retail trade in meat and meat products. The meat industry utilizes around one third of the total agricultural end production and is therefore, together with the dairy industry, the most important producer of food from domestic raw materials. The companies' activities range from meat production in slaughterhouses and cutting to fresh meat ready for sale, from the production of sausage products and convenience products to wholesale, retail and catering.