RTVA: Reactions to the online advertising ban for SRG
In the new RTVA, the Federal Council has agreed to a ban on advertising and sponsorship for the SRG's online offering. While the Swiss Press Association welcomes the decision, the SRG said in a statement on Friday that it wished the Federal Council had not decided on such a far-reaching ban.
In the new RTVA, the Federal Council has agreed to a ban on advertising and sponsorship for the SRG's online offering. While the Swiss Press Association welcomes the decision, the SRG said in a statement on Friday that it wished the Federal Council had not decided on such a far-reaching ban.
SRG regrets the ban on advertising and sponsorship in the online sector. This means that it is being denied the fastest growing and most promising form of advertising, which is permitted to Swiss private and many foreign providers.
Online advertising and sponsorship would have expanded the financing options for the public service. Unsurprisingly, Swiss publishers see this advertising ban as a means of creating fair competition. The Swiss Press Association has always emphasized that this asymmetry is "right and necessary" in order to prevent a distortion of competition in favour of the SRG, which is financed by licence fees, as the association wrote in a communiqué on Friday.
Confirmation of traditional advertising optionsSRG is satisfied with the fact that interruption advertising is still permitted. It welcomes the fact that the additional restrictions envisaged in the draft ordinance did not go through. According to SRG, this would have led to a significant loss of revenue and prevented the use of meaningful commercial income. SRG is also allowed to continue with product placement, which is seen as positive because this would have severely restricted the possibility of co-productions with Swiss filmmakers. SRG vows that it will continue to uphold the principle that "the prop (product placement) follows the story and not vice versa".
SRG regrets the ban on advertising and sponsorship in the online sector. This means that it is being denied the fastest growing and most promising form of advertising, which is permitted to Swiss private and many foreign providers.
Online advertising and sponsorship would have expanded the financing options for the public service. Unsurprisingly, Swiss publishers see this advertising ban as a means of creating fair competition. The Swiss Press Association has always emphasized that this asymmetry is "right and necessary" in order to prevent a distortion of competition in favour of the SRG, which is financed by licence fees, as the association wrote in a communiqué on Friday.
Confirmation of traditional advertising optionsSRG is satisfied with the fact that interruption advertising is still permitted. It welcomes the fact that the additional restrictions envisaged in the draft ordinance did not go through. According to SRG, this would have led to a significant loss of revenue and prevented the use of meaningful commercial income. SRG is also allowed to continue with product placement, which is seen as positive because this would have severely restricted the possibility of co-productions with Swiss filmmakers. SRG vows that it will continue to uphold the principle that "the prop (product placement) follows the story and not vice versa".
