RTS is watched more and more time shifted
More and more French-speaking Swiss are watching TV on demand rather than live. This time-shifted TV use accounts for almost ten percent of the 143 minutes spent in front of the TV on average per day in French-speaking Switzerland.
On-demand television is used more extensively in French-speaking Switzerland than in German-speaking Switzerland, said RTS Director Gilles Marchand on Wednesday at the annual media conference in Geneva. Of the 13 minutes of television on demand, four minutes concern RTS programs. Most programs are accessed by viewers aged 30 to 49. RTS also saw a high increase in online views via smartphones and tablets, with the number of visits per month to its website and via smartphone apps rising 24 percent year-on-year to 10.25 million in 2014.
In television, RTS's market share remained stable at 35.3 percent, while the radio stations' market share reached 57 percent. RTS recorded its highest TV ratings during the World Cup final between Germany and Argentina, with 543'000 viewers.
Political broadcasts and Matterhorn
In the election year, RTS is launching "WMa Parole!", a new discussion program in which citizens will debate with politicians from April 8. It has also created the smartphone app Politbox, which allows users to test their political knowledge. Starting May 11, "Bonjour la Suisse" will feature portraits of four foreign families who have settled in Switzerland. In July, the program "Opération spéciale" will be dedicated to the 150th anniversary of the first ascent of the Matterhorn. (SDA)
