RTS grows on the Internet
Radio and Television Suisse Romande (RTS) was able to maintain its market share last year. RTS was able to increase its presence on the Internet and on Facebook and Twitter in particular.
"For the past year, we have been trying to expand our presence on social networks," RTS Director Gilles Marchand told the media in Lausanne on Wednesday. A small team has also been created to coordinate these activities. On Youtube, the media company now counts 35'000 subscribers and around 966'000 videos played per week - an increase of 31 percent compared to the previous year. On Facebook, RTS was even able to increase by 45 percent to 516'000 members. On Twitter, the SRG subsidiary recorded an increase of 77 percent and a new 347'000 followers. "This clearly shows the importance of this network for us today," Marchand said. The RTS websites also received significantly more visits. Last year, there were 10.8 million visitors per month, an increase of 4.5 percent. However, the behavior of users changed.
Smartphones raise questions
Sixty percent of visitors to the RTS website now use a mobile device. Smartphones were in first place by far. Therefore, the strategy of broadcasting the programs is being reconsidered, Marchand said. In the classic values - the market shares for radio and television - the RTS channels remained stable. The television channels RTS Un and RTS deux together reached 33 percent of the market between 6 p.m. and 11 p.m.. The four radio channels have a combined market share of 56.7 percent. While the first channel 1ère reached 37.9 percent, Option Musique had 10 percent, Couleur3 6.6 percent, and the cultural channel Espace 2 still managed 2.3 percent. (SDA)
