RTS loses market share in TV and radio
Radio and Television Suisse Romande (RTS) lost market share slightly on traditional channels last year. While TV and radio consumption declined slightly, RTS made strong gains, especially on the Internet.
Among the traditional TV audience, RTS lost ground slightly in 2019. Together, RTS 1 and RTS 2 achieved a market share of 33.9 percent last year. In prime time, the channels reached an average of 1.2 million people per week, according to RTS on Tuesday.
The fact that the reach of 1.25 million viewers and the market share of 35.3 percent were higher in 2018 was due in particular to major sporting events such as the World Cup and the Olympic Games, the communiqué said.
Less in front of the screen
However, people are also spending less time in front of the screen overall. In 2019, TV consumption averaged 131 minutes per capita per day, down from 133 minutes and 139 minutes in 2018 and 2017, respectively.
RTS's market share and reach also declined slightly in radio. The radio stations La Première, Espace 2, Couleur 3 and Option Musique had a combined share of 49.1 percent (50.8 percent in 2018). Together, the radio stations reach an average of 803,000 people each week (883,000 in 2018).
Successful on the Internet
On the other hand, RTS significantly strengthened its presence on the Internet and in social networks. The RTS website and mobile app again grew strongly, with an average of 504,000 visits per day (+9.1 percent) and 561,000 unique users (+9.6 percent).
RTS is also reaching an increasingly broad audience on Facebook, YouTube, Instagram, Twitter and Linkedin, with a total of 612,000 views (+28.8 percent) and 34,000 daily interactions (+6.3 percent). (SDA)
