Rouge FM takes over Radio Lac
The French-speaking private broadcaster Rouge is acquiring a majority stake in the Geneva-based station Radio Lac. With this move, Rouge FM aims to strengthen its strategy and build a radio group in French-speaking Switzerland.
Rouge, a private radio station in French-speaking Switzerland, is acquiring a majority stake in Geneva-based Radio Lac. Rouge FM wants to strengthen its strategy and establish a radio group in French-speaking Switzerland. Edipresse also supports this move, as detailed in a press release. The media company is increasing its stake in the share package from 10 to 25 percent. The extent of Rouge FM's stake in Radio Lac is not known. Edipresse plans to develop the information technology together with Rouge FM. The new partners will focus on digital distribution channels. Rouge FM already operates two internet channels: the sports channel Radiosport.ch and Rougeplatine.com for electronic music.
