Rose d'Or: old location, new concept

The Rose d'Or organization presented the new concept for the international television entertainment competition at a press conference. Both the new owner of the brand rights, entertainment and gastronomy entrepreneur Freddy Burger, and the designated festival director Urban Frye want to retain the Lucerne location. A repositioning is also intended to bring about a return to the core business. As a result, the Rose d'Or will once again become the world's most important competition for television entertainment, according to a press release. 7 Golden Roses will now be awarded in the three main categories Variety, Drama and Arts: for Show incl. Gameshows, Reality, Comedy, Sitcom, Soap. Entries will now also be judged in the Performing Arts and Arts Documentaries categories. To mark the 400th anniversary of opera, a special opera prize will be awarded in collaboration with the International Music Center Vienna (IMZ) for the best opera recording, the best opera film or the best documentary on an opera theme. As a further innovation, a special prize will also be awarded for the best program of all the entries submitted.
According to the organizers, important companies operating in Switzerland for the development, production and distribution of television programmes have once again been won as partners. For example, SRG with Schweizer Fernsehen SF and the TV Productioncenter Zürich TPC. SRG was one of the founding members of the Rose d'Or in 1961. Negotiations on the extent of its involvement are currently underway. The new festival center will be the Grand Casino in Lucerne. However, the Ceremony Award will continue to be held at the KKL. The next Rose d'Or will take place from May 5 - 9, 2007.