Rorschacher Echo: New weekly newspaper for the town of Rorschach

On Wednesday, a new weekly newspaper called the Rorschacher Echo will be published in the Lake Constance town of Rorschach, with a circulation of 1,000 copies. It is published by the local company Moser Communications. The paper will focus exclusively on news from the town.

On January 7, 2009, the weekly newspaper Rorschacher Echo will be published for the first time in the town of Rorschach. It is published by Moser Communications on Wednesdays in A4 format with a print run of at least 1000 copies. The newspaper is four to twelve pages long and is available free of charge in around 50 restaurants in the town of Rorschach. Jürg Moser, owner of Moser Communications, is responsible for the editorial work.
In the 1990s, Moser was editor of the Rorschacher Zeitung, a local edition of Die Ostschweiz, which was discontinued a good ten years ago, and then editor of the Ostschweizer Tagblatt, the Rorschach region edition of the St. Galler Tagblatt. According to Jürg Moser, publishing the Rorschacher Echo is a leisure activity. The advertisements are only intended to finance the printing and distribution costs. After an introductory phase and depending on its success, the plan is to transform the Rorschacher Echo into a limited company in which third parties can participate.
As a small and politically independent weekly newspaper, the Rorschacher Echo aims to help Rorschach residents identify with their town by highlighting its attractive aspects in a positive light, as Jürg Moser puts it in the editorial of the first issue of the Echo.

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