Rontaler Woche and Luzerner Rundschau launched
Following the launch of the 40-year-old Rontaler two weeks ago, starting tomorrow, Friday, the new Rontaler Woche will be delivered by mail to every household in the Rontal region. The Rontaler Woche is published as part of the full edition of the Luzerner Rundschau.
At the same time, the circulation of the Luzerner Rundschau increased by a good 6,000 copies to 63,470 copies. The Rontaler Woche thus reaches over 44,000 more contacts than the discontinued Rontaler (19,461 copies). From the previous editorial team of the Rontaler, its co-founder Walter Tschümperlin joins the Rontaler Woche as a freelance journalist. One person from the sales team has also been hired, which means that at least two of the former jobs have been secured.
The Luzerner Rundschau team, headed by Martin Plazzer, is responsible for the overall concept, editorial content, advertising sales and production management.
