Ron Orp is the 2010 «Digital Marketer of the Year»
On Wednesday, the Interactive Advertising Bureau Switzerland (IAB) hosted its first «Digital Marketing Day.» Ron Orp was named «Digital Marketer of the Year.» Martin Radelfinger, Managing Director of Goldbach Audience, was named the new «Digital Pioneer of the Year.».
The mood among the more than 300 guests at the first «Digital Marketing Day» was lively and cheerful, according to a press release issued on Thursday. The industry association for online and interactive advertising, the Interactive Advertising Bureau (IAB Switzerland), hosted the industry gathering in the Papiersaal at the Sihlcity shopping center. Renato di Rubbo hosted the evening. First, Joachim Graf from iBusiness presented «The 13 Deadly Online Trends of 2011.» Afterward, IAB President Ueli Weber proudly announced the IAB’s achievements in 2010: These include the establishment of key standards, regular industry events, and, of course, «Digital Marketing Day.» For 2011, Ueli Weber forecasts an even stronger online market and challenges for the IAB in the areas of mobile and video advertising.
The highlight was ultimately the awards ceremony for the categories «Digital Marketer of the Year» and «Digital Pioneer of the Year.» All of this year’s nominees made a difference in the online market with new ideas and initiatives. The cross-media magazine Ron Orp’s Mail was ultimately voted «Digital Marketer of the Year» by a majority in a public online poll.
In a vote by the association, Martin Radelfinger, Managing Director of Goldbach Audience (formerly AdLink), was named the first «Digital Pioneer of the Year.».
The nominated companies:
20 Minutes Online
View Online
CSS Insurance
Ron Orp's Email
Swiss International Air Lines
Adcloud
Wilmaa
Nominees:
Daniel Grossen, CEO and Member of the Board of Directors of the Scout24 Group, Chairman of the Board of Directors of Media Swiss Group
Reto Hartinger, President of the Erfa Group Internet Briefing
Martin Radelfinger, Chief Business Development and M&A Officer of the Goldbach Group
Imre Sinka, owner and CEO of the web agency Dotpulse
Andreas Widmer, CEO of Futurecom interactive
The highlight was ultimately the awards ceremony for the categories «Digital Marketer of the Year» and «Digital Pioneer of the Year.» All of this year’s nominees made a difference in the online market with new ideas and initiatives. The cross-media magazine Ron Orp’s Mail was ultimately voted «Digital Marketer of the Year» by a majority in a public online poll.
In a vote by the association, Martin Radelfinger, Managing Director of Goldbach Audience (formerly AdLink), was named the first «Digital Pioneer of the Year.».
The nominated companies:
20 Minutes Online
View Online
CSS Insurance
Ron Orp's Email
Swiss International Air Lines
Adcloud
Wilmaa
Nominees:
Daniel Grossen, CEO and Member of the Board of Directors of the Scout24 Group, Chairman of the Board of Directors of Media Swiss Group
Reto Hartinger, President of the Erfa Group Internet Briefing
Martin Radelfinger, Chief Business Development and M&A Officer of the Goldbach Group
Imre Sinka, owner and CEO of the web agency Dotpulse
Andreas Widmer, CEO of Futurecom interactive
