Rod: Employee film created for Laax

How do you get employees at a winter sports resort like Laax looking forward to the season? How do you remind them that they can be proud of their destination and their work? As the lead agency for Laax, Rod was commissioned by the Weisse Arena Group to design and produce a film that reminds employees of the "Happy Up" promise. In the black and white look of the campaign, the film shows how much work and team spirit it takes to keep this promise to guests. The film celebrated its premiere at an internal event in Laax in the run-up to Christmas.

The employee film was awarded a Bronze Edi back in November, with the jury stating that the film impressively demonstrates what motivated employees can achieve together. The perfect unity of camera, editing and music achieved the goal of making employees proud of their employer and their destination.

Responsible at Weisse Arena Group: Reto Gurtner, Katja Kamps, Sarah Philipp. Director & film production: Humbi Entress / MMP Films. Camera: Ralph Bätschmann. Editing: Wolfgang Weigl. Postproduction: Ultra Images. Sound: Jingle Jungle.