Rod Kommunikation becomes advertising agency of 20 Minuten
The young agency Rod Kommunikation has landed a high-profile client in 20 Minuten. The commuter newspaper plans to realign its communications and advertising and launch a new advertising campaign starting next January.
The commuter newspaper 20 Minuten wants to realign its communication and advertising and has awarded the advertising budget to the young agency Rod Kommunikation following a competitive presentation. The agency in Zurich-Enge was founded in 2007 by the three partners Regula Fecker, Oliver Fennel and David Schärer (see ). The new communicative orientation of 20 Minuten pursues the goal of strengthening differentiation from the competition, making the relevance in the target group visible and emphasizing the consistency of the brand, announced Managing Director Marcel Kohler on Wednesday. The new website will be launched in January 2008.
The creative team at Rod are delighted with their new client. The agency won the pitch against well-known competitors, namely Wirz Werbung, GGK and Next. "We are super proud of this win and very happy about this client. Because we have the feeling that we tick in a similar way to 20 Minuten and can identify with the brand," explained Regula Fecker when asked by Werbewoche. "A cross-media brand like 20 Minuten must also be cross-media in its advertising, and we want to make sure of that," said Fecker. Rod Kommunikation has won its biggest client to date with the commuter paper. The agency, which was founded three months ago, currently employs six people, but now wants to expand.
The creative team at Rod are delighted with their new client. The agency won the pitch against well-known competitors, namely Wirz Werbung, GGK and Next. "We are super proud of this win and very happy about this client. Because we have the feeling that we tick in a similar way to 20 Minuten and can identify with the brand," explained Regula Fecker when asked by Werbewoche. "A cross-media brand like 20 Minuten must also be cross-media in its advertising, and we want to make sure of that," said Fecker. Rod Kommunikation has won its biggest client to date with the commuter paper. The agency, which was founded three months ago, currently employs six people, but now wants to expand.
