Ringier Magazines gives advertisers a soccer box

80 creative people are to be delighted with the World Cup box created by the Heads agency, which contains a personalized original World Cup shirt. Danielle Lanz can look forward to a shirt with the Argentinian version of her name "Lanzetti", Reinhold Weber gets the anglicized "Wayne Reini", Joni Müller becomes the Brazilian "Joninho" and Tom Seinige the Japanese "Sei Nigeki". As Thomas Passen, Head of the Magazine Advertising Market at Ringier, explains the campaign, the aim is to motivate the creative minds of the agencies to shoot their goals in Ringier's advertising space.