Ringier wants to demonstrate cross-media expertise via the web
Cross-media is not a new concept for the Zurich-based publisher Ringier; several projects have been successfully implemented since early 2004. Now the publisher is demonstrating its expertise through its website as well.
Crossmedia is not a new topic for the Zurich-based publishing house Ringier, which has successfully implemented several projects since the beginning of 2004. Ringier is proud of the fact that the necessary structures were created at an early stage in order to meet the increasing pressure on the advertising market.
Now the publishing house from Dufourstrasse is showing on a newly designed website
www.cross-media-center.ch animated case studies of successfully implemented communication concepts. "Ringier uses many examples to show how crossmedia has been implemented innovatively and successfully since 2004," the press release states. The Crossmedia Solutions department, for example, is defined as a central point of contact that deals with customized and in-house concepts for web advertisers and marketers.
In addition to the definition and explanations of cross-media, the Ringier competence website contains facts and figures, but only four detailed case studies. There is still no entry under News, although the news from the media company, for example on cash daily, would be interesting. In any case, the Ringier Crossmedia Days 2006 have been announced under Events - as yet without a date.
