Ringier sells Hungarian media division to Indamedia

The Swiss media group Ringier is selling its Hungarian media division, Ringier Hungary—which includes publications such as Blikk, EgészségKalauz.hu, and Kiskegyed—to the Indamedia Network. The job platform Profession and the sports media portal Sportal.hu will remain under Ringier's ownership.

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Ringier is selling its Hungarian media division Ringier Hungary to Indamedia, one of the most dynamically growing digital publishing houses on the Hungarian media market, which operates 18 high-reach online publications with almost five million monthly users.

For over a decade, the Indamedia Group has been the consistent market leader in the online news portal segment with Index and has also built up an equally strong position in the online women's magazine sector with its publications Femina and Dívány. In recent years, it has also developed successful event brands such as the AI Summit and the DOGZ Festival. With the current transaction, Indamedia will enter new segments and expand its employee base.

Extensive media brands in the portfolio

The transaction includes Blikk, Hungary's most widely read, market-leading national daily newspaper and one of the most popular news portals, the Sunday newspaper Vasarnapi Blikk, the well-known health portal EgészségKalauz.hu, the popular women's and lifestyle magazines Kiskegyed and Glamour, the car magazine Auto Bild, the digital gastronomy platform recepttár.hu and various TV magazines such as Sarga RTV, Színes Kéthetes, TV Revü, TVR Kéthetes, TVR Ujsag and TVR-Hét.

Marc Walder, CEO Ringier: "Thanks to its leading position in the digital sector and its deep roots in the Hungarian market, Indamedia is ideally positioned to accelerate the transformation of our media brands and give them a successful future. This is a very good solution for the Ringier Group and our media brands in Hungary. The sale of our media portfolio in Hungary is a strategic, local decision. It allows us to focus our resources on our existing markets in Europe and Africa."

Tibor Kovács, Managing Director Ringier Hungary: "This transaction marks a significant new phase for the prestigious media brands formerly owned by Ringier. With Indamedia, they gain a strong, locally rooted owner with a proven track record in the Hungarian market, which will ensure their further growth and journalistic excellence. I am incredibly proud of the commitment and achievements of our teams over the years that have made these brands household names. Personally, I am fully focused on ensuring a smooth transition."

Strategic milestone for Indamedia

Gabor Ziegler, co-owner and CEO of Indamedia: "With this transaction, Indamedia has reached an important milestone in its growth strategy. With the acquisition of Ringier Hungary, our group gains a powerful media company of similar size to Indamedia, with strong market positions and successful brands that play a defining role in the Hungarian media landscape - across print, online and events. I believe that the cooperation between the teams of the two media companies - each of which was already highly profitable in its own right - will offer readers, users and viewers, as well as participants in our events, even more experiences, information and in-depth knowledge in their everyday lives. As a result, Indamedia will be even better positioned to compete not only with national but also global players in the future."

Profession and Sportal.hu remain with Ringier

Ringier will continue to operate its digital marketplace and sports media businesses in Hungary as part of its international portfolio of companies. Profession, Hungary's leading digital job platform, and the sports platform Sportal.hu, which is part of the Ringier Sports Media Group, remain unaffected by the sale of the media division in Hungary.

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