Ringier sells stake in Qualipet Digital
Ringier is selling its 50 percent stake in Qualipet Digital. Given the rapid growth of the business, the pet supply retailer’s digital division is now set to fully merge with Qualipet.
Qualipet.ch was founded four years ago. The specialist pet retailer's digital platform was created in 2011 in collaboration between Ringier and Qualipet. Since then, Qualipet.ch has grown rapidly and continuously and has become the market leader in the Swiss online pet retail sector. Qualipet is also the market leader in the retail business with 88 stores. Rolf Boffa, CEO of Qualipet: "The merger of Qualipet and Qualipet Digital will enable us to serve our customers across all channels - in the e-shop and in the numerous stores - in an integrated manner in future. This is the next growth step in a successful development to which Ringier Digital has made a decisive contribution."
Qualipet Digital's areas of activity include an e-shop as well as a classifieds, service, community and advice section. Qualipet took over the business of Qualipet Digital from Ringier on June 30, 2015. The parties have agreed not to disclose the purchase price.
