Ringier acquires majority stake in Media Swiss Group

Ringier continues to expand into the digital sector: The publishing house is acquiring 80 percent of the shares in Media Swiss Group. This group of companies specializes in online marketplaces and cross-media services. With 350 employees, it operates, among other things, the Scout24 marketplaces and the Gate24 directories.

 Ringier is making further inroads into the digital sector: The publishing house is acquiring 80 percent of the shares in Media Swiss Group. This group of companies specializes in online marketplaces and cross-media services. With 350 employees, it operates the Scout24 marketplaces and the Gate24 directories, among others. According to Ringier, the takeover, the purchase price of which has not been disclosed, will make Ringier the leading Swiss publishing house in the electronic media sector. The Zurich-based publisher has a stake in all of the Swiss Media Groupe's business divisions. In addition to Scout24 and Gate24, this also includes the subsidiaries active in advertising marketing, cross-media and technology.
By combining editorial platforms and commercial portals, Ringier aims to secure a good position in the increasingly convergent print and online market. Through the takeover, the media group is securing a share of the fast-growing electronic classifieds business. Access to the local and regional online advertising business is to be made possible for the Blick Group in particular. In future, Ringier intends to combine journalistic content more closely with commercial online portals. This model also applies to activities abroad.
Apparently
Ringier also intends to venture more strongly into the radio and television business: the takeover and Ringier's existing know-how will open up future-oriented prospects for IP TV and for the distribution of newly developed and existing radio programs via the Internet and mobile, according to the press release. The Media Swiss Group will continue to be managed operationally by Dölf Früh, founder and Chairman of the Board of Directors of Media Swiss, and his business partner Daniel Grossen, founder and CEO of Scout24 Switzerland. The two entrepreneurs will retain a 20 percent stake. The company is expecting sales of 75 million Swiss francs in the current year. Media Swiss took over Xmedia, which operates the Scout24 online platforms, at the beginning of the year. The group of companies has branches in Flamatt FR, Teufen AR and Urdorf ZH.

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