Ringier discontinues Vanilla
Ringier is discontinuing the sales promotion platform Vanilla.ch. The project failed to meet the expectations set out in the business plan.
On September 15, 2010, Ringier launched the sales promotion platform Vanilla.ch was launched. Ringier's management has now decided to end the project, according to a press release issued on Thursday. According to the media company, the results did not meet the expectations formulated in the business plan. In particular, the extensive and complex bonus, promotions and points collection program had not developed as expected. In contrast, the cashless payment method using smartphones has met with increasing acceptance.
The Vanilla.ch site will remain online as a service platform for the time being, but will no longer be updated. Much of the know-how gained from Vanilla.ch will be incorporated into a new project currently being developed at Ringier.
