Ringier relies on Landliebe
Ringier is launching a new family magazine in 2011. Called Landliebe, it will appear quarterly and focus on the original, down-to-earth country life.
The new magazine picks up on the desire for the countryside and the mountains. In times of loss of security and reliability, people are increasingly longing for the experience of nature, for a house in the countryside and for peace and security, according to a communiqué. The magazine is therefore not only aimed at the rural population, but also at city dwellers who may not even have their own garden.
Landliebe will appear quarterly and offer readers recipes from the country kitchen, tips for home and garden, living and decorating ideas, and photo reports. For the first time in years, cutting patterns will also appear in a Swiss magazine. "Patterns are again very successful in Germany," said Ringier spokesman Edi Estermann in response to a query from the SDA news agency. It will now soon be seen whether the Swiss will also jump on this trend.
Model Landlust from Germany
The model for Landliebe is the German magazine Landlust, published by Landwirtschaftsverlag in Münster. With a paid circulation of around 700'000 copies, Landlust is one of the most successful magazine launches in years.
Originally, Ringier wanted to publish Landliebe in cooperation with Landlust - but the whole thing would have been too complicated, according to Estermann. "There were long negotiations between the two publishers," he says, but the decision was made to go it alone. They had to realize that the regional differences would make cooperation difficult. For example, there are hardly any mountains in the German Landlust, but they are supposed to play a big role in Landliebe.
