Ringier Romandie expands product range with Edelweiss Men

 Ringier is celebrating the forthcoming tenth anniversary of its French-speaking Swiss women's magazine Edelweiss by launching a partner magazine. Edelweiss Men, a high-class French-language men's magazine to be published in collaboration with Bolero Men and with a circulation of 80,000 copies, is to be launched in the fall. Edelweiss Men is the third additional publication from Edelweiss after the Trendguide and the fashion trend magazine Edelgirls, which is published four times a year. The editorial offices of the magazines were all recently relocated from Lausanne to Geneva. Ringier Romandie announced on Friday that it plans to celebrate the anniversary with events in Zurich and Geneva.