Ringier magazine for the EqualVoice initiative appears for the 2nd time
Once again Ringier publishes a magazine on the EqualVoice initiative, which campaigns for more visibility for women in the media, produced by the Ringier Brand Studio.
A year ago, there was already a first magazine for Ringier's EqualVoice initiative (Advertisingweek.ch reported)Now the magazine is being published again. Because: 82 percent of all articles worldwide are about men. In Switzerland, too, the situation is not significantly better. Only one in four articles features a woman as the protagonist. To change this disproportion, Ringier launched the EqualVoice initiative in November 2019 with the aim of strengthening the visibility of women in the media. In the run-up to the third EqualVoice birthday, the magazine on the initiative will be published for the second time with various reports on the topic of gender equality.
It features different voices, such as Federal Councilor Karin Keller-Sutter and Olympic skiing champion Marie-Theres Nadig. The magazine appears as a supplement in the Handelszeitung, in which Swiss Illustrated and in the SonntagsBlick. The magazine thus reaches around one million readers. It was conceived, designed and produced by Ringier Brand Studio and written by editors from Ringier and Ringier Axel Springer Switzerland.
