Ringier launches monothematic tablet magazine
On Tuesday, the Ringier media group launched its latest digital product. «The Collection» is a single-topic magazine for tablet computers. It is published in German, English, and Chinese and is now available for download from the App Store.
With The Collection, Ringier is targeting "globally interested people who appreciate digital information media with great entertainment value. The tablet magazine was developed by Ringier's journalists, graphic designers and technicians in Switzerland and Vietnam.
In about half a year, the Collection crew around Editor-in-Chief Peter Hossli and Creative Director Stéphane Carpentier, led by CEO Thomas Trüb, took the first issue from prototype to full version - in collaboration between Zurich, Lausanne and Ho Chi Min City. "We want to launch more issues regularly and are already in production of the next issues," says CEO Thomas Trüb. Initially available only for iPads, The Collection will additionally be available for Android-based tablets in the second quarter of 2011. Additional language versions are also planned.
The theme of the first issue is "Prince William - The Hopeful of the British Monarchy". It uses interactive special effects to provide an insight into the life and work of the young prince. After the wedding at the end of April, it will be expanded with current images and information - free of charge for all those who have already downloaded the app. The first edition is supported by sponsoring partner Switzerland Tourism. The price is 3.99 euros in Europe and 5.50 francs in Switzerland.
