Ringier announces free newspaper for Prague
The as-yet-unnamed project is competing with Metro.
The Zurich-based media group Ringier is
entered the free newspaper market. Not in Switzerland, however, but
in the Czech Republic. Ringier will open a new office in Prague before Christmas.
free newspaper, according to a press release. One name
has not yet been announced. The print run at the start is
250,000 copies. The title is aimed at a young, urban audience.
readership and will be published from Monday to Friday, writes
Ringier continued. The newspaper will be published by a newly established editorial team.
produced and launched on the Czech market with "a modern layout".
come. "This new field of free newspapers is very interesting for Ringier.
strategically important and for the future of our media company.
interesting", CEO Martin Werfeli is quoted as saying in the press release.
Ringier enters into direct competition with the free newspaper with its title
Metro, which published its first edition outside Sweden in Prague in 1997
has launched. According to its own figures, Metro Prague is now used by 245,000
people read it every day. The population of the distribution area
is 1.2 million, according to the Metro website. The
national market for newspaper advertising in the Czech Republic is estimated at 126
million dollars net.
entered the free newspaper market. Not in Switzerland, however, but
in the Czech Republic. Ringier will open a new office in Prague before Christmas.
free newspaper, according to a press release. One name
has not yet been announced. The print run at the start is
250,000 copies. The title is aimed at a young, urban audience.
readership and will be published from Monday to Friday, writes
Ringier continued. The newspaper will be published by a newly established editorial team.
produced and launched on the Czech market with "a modern layout".
come. "This new field of free newspapers is very interesting for Ringier.
strategically important and for the future of our media company.
interesting", CEO Martin Werfeli is quoted as saying in the press release.
Ringier enters into direct competition with the free newspaper with its title
Metro, which published its first edition outside Sweden in Prague in 1997
has launched. According to its own figures, Metro Prague is now used by 245,000
people read it every day. The population of the distribution area
is 1.2 million, according to the Metro website. The
national market for newspaper advertising in the Czech Republic is estimated at 126
million dollars net.
