Ringier School of Journalism has questions asked in image campaign
With a large-scale image campaign, the Ringier School of Journalism is now recruiting young talent and at the same time drawing attention to the core of journalism: asking questions. The interactive campaign was designed by the well-known advertiser Frank Bodin and implemented by Ringier Brand Studio.
The interactive campaign under the claim "The freedom to ask" will be placed across the entire Ringier and Ringier Axel Springer Switzerland portfolio. The various advertising motifs will be seen with immediate effect in Blick, Handelszeitung, Bilanz, Beobachter and Schweizer Illustrierte - and on all channels: print, online and social media. Via link (ringierjournalistenschule.ch/questions) or QR code, readers and users are taken directly to the homepage of the Ringier School of Journalism, where they can place their most pressing questions.
The best questions are collected and subsequently used for further motifs. The concept and idea for the interactive campaign came from the well-known advertiser Frank Bodin, who implemented it together with the Ringier Brand Studio. The central message of each subject: "The freedom to ask."
Hannes Britschgi, Head of the Ringier School of Journalism, on the background to the image campaign: "The pandemic has shown how important reliable information is. This is an obligation. At the Ringier School of Journalism, young journalists learn the journalistic method. The media professionals ask questions and scrutinize every sentence. This is exactly where our campaign comes in and invites everyone to send us their most pressing questions."
Advertiser Frank Bodin, founder of Bodin Consulting, also emphasizes the importance of journalism: "Why does someone want to become a journalist? To find answers to current questions and thus make an important contribution to society. This idea gave rise to the guiding principle "The freedom to ask questions". Promoting the Ringier School of Journalism is a privilege and a matter close to my heart. Because it is advertising for the journalism of the future and ultimately also advertising for freedom and our democracy."
The Ringier School of Journalism was founded in 1974 and has been training the next generation of journalists in a two-year, part-time program ever since.
