Ringier: Domo becomes a corporate magazine
Das Ringier-Magazin Domo erscheint seit dem 17. März 2011 mit einem neuen inhaltlichen und grafischen Konzept. Ab sofort wird es als Unternehmensmagazin nicht nur an die Mitarbeiter, sondern auch an externe Geschäftspartner, Kunden und Medienschaffende verteilt.
As a result, Domo is now also intended to communicate Ringier's media competence to the outside world as a high-quality public relations tool. The magazine now appears in a modern, clear design that meets the standards befitting an international media company, according to a Ringier release. Ringier's Creative Director Stéphane Carpentier developed a new look and visual language together with CCO Matthias Graf and Domo Editor-in-Chief Andi Kämmerling.
In terms of content, the new DOMO will rest on the three pillars of relevance, competence and credibility, according to Graf. Especially in these turbulent times, the corporate magazine of an international media company must provide informative support for its employees, business associates and partners. Ringier wants to take a clear stand on relevant media topics in the new Domo, says Kämmerling. These topics should be presented in a good and at the same time understandable way, so that the reader can understand the world of media and thus better comprehend the decisions of Ringier. To meet these demands, the journalist Hannes Britschgi, the political journalist Johannes von Dohnanyi, the author and former foreign correspondent Peter Hossli, and the newspaper and book author Helmut-Maria Glogger, among others, were engaged for the editorial work and as authors. Ulli Glantz, deputy head of picture at Schweizer Illustrierte, was engaged for the visual realization.
Domo is now published four times a year with 32 pages and a circulation of 11,400 copies. The company magazine is printed in six languages: German, French, English, Hungarian, Romanian and Chinese.
