Ringier discusses the future of the newspaper

 Ringier's Forum am Morgen took place for the fifth time on Thursday in Adligenswil. In the year of the 175th anniversary of the Zofingen-based company, renowned guests spoke about the future of the media business. "What will motivate people to read newspapers in the digital future?" was the topic chosen by Forum Chairman and Head of Marketing and Sales at Ringier Print. Prof. Dr. Miriam Meckel, Director of the Institute for Media and Communication Management at the University of St. Gallen, began by making a brilliant plea for reading newspapers. Print media are irreplaceable in their function, said Meckel. She sees a particular opportunity for newspapers in the possibility of involving readers more closely in journalistic services and understanding "news as a collective thought process", as is already being done successfully with Wikipedia, for example.
 
Former National Councillor Edgar Oehler then used his rhetorical skills to emphasize the importance of the media as a driving force for the economy. The entrepreneur drew on his experience as former editor-in-chief of Ostschweiz. After the entrepreneurs Stephan Goetz and Marcel Meier, the Ringier Chairman of the Board of Directors finally took to the lectern in person. Michael Ringier once again proved himself to be a highly competent speaker. He argued in favor of quality journalism that focuses on exclusivity rather than mass-produced goods, which will ensure that an audience can still be found in the coming decades despite competition from the Internet.