Ringier Axel Springer: New newspaper in Poland
Ringier Axel Springer launched a new tabloid in Poland on Wednesday. The paper is called «Od A do Z» (From A to Z) and is published weekly.
How the portal New-business.com the newspaper has 48 pages, contains an additional 32-page TV program supplement and covers politics, entertainment, sports, history, science and technology - everything from A to Z. Od A do Z also makes it its business to convey even complicated or complex topics to the reader in an easily understandable way. Ringier Axel Springer is already the market leader in Poland in the tabloid sector and will probably expand this position with the launch. That, at least, is probably the goal, because the competing weekly newspaper ABC was also launched in Poland on Wednesday with a similar concept. It is somewhat more expensive and has been announced for some time. (hae)
