Ringier Advertising Brand Studio now produces the Mövenpick podcast "Weinfach"
Starting in September 2024, Ringier Advertising’s Brand Studio will take over production of the «Weinfach» podcast for Mövenpick Wine, bringing a breath of fresh air to the audio format. The podcast is hosted by Reto Scherrer and Karin Frautschi.
Reto Scherrer, known as Senior Anchor at Blick TV, has been running the ninth-generation family vineyard in Weinfelden since 2020. Consequently, Scherrer takes over the moderation of a wine podcast, together with Blick VJ Karin Frautschi.
From September 2024, the two will host "Weinfach", the new Mövenpick Wein podcast launched by Ringier Advertising. In each of the monthly episodes, they will be supported by an expert from Mövenpick Wein or its partners.
There are various topics for listeners to discover in each episode. There are lively discussions, prejudices are dispelled and, of course, the tasting of wines from the Mövenpick wine range is not neglected. The content of the episodes is deepened by accompanying branded stories on Handelszeitung.ch.
The podcast is published once a month on Moevenpick-wein.ch/weinfach and on all common podcast channels. Ringier Advertising's Brand Studio has teamed up with the podcast agency Podcastschmiede for the production.
Responsible at Mövenpick Wine: Jonas Frischkopf (Head of Marketing) and Susanne Aebi (Senior Communications Manager). Responsible at Ringier Advertising Brand Studio: Fabian Zürcher (Director), Thomas Rickenbach (Head of Content), Elgee David Wee (Art Director), Marie-Eve Blumer (Account Management).
