Republic wants to sell 100,000 subscriptions
The online magazine Republik aims to nearly triple its number of subscribers to 100,000 within five years. Currently, the magazine is too focused on Zurich, said Board Chairman Michel Huissoud in an interview with Tamedia published on Friday. There are other cantons as well. In addition to Switzerland, southern Germany could also be a potential market.
Most recently Republic a membership target of 33,000 people. However, the number of subscribers fell. Huissoud said that he now wanted to look into the reasons for this. He wants to increase the numbers "with conviction - and by showing that the Republic is necessary". He has not yet had time to work out a strategy.
Huissoud took over as Chairman of the Board of Directors in August of this year (Werbewoche.ch reported). "I thought I would take on the position to solve the financial problems of the Republic to solve the problem," said the former Director of the Swiss Federal Audit Office. Shortly after he took office, however, the magazine was confronted with allegations of abuse. Now that an investigation has been completed, the case is closed for him.
There were also operational changes at the magazine. Oliver Fuchs stepped down as editor-in-chief at the beginning of 2023. Bettina Hamilton-Irvine and Daniel Binswanger took over on an interim basis. After Hamilton-Irvine, Binswanger is now also the definitive Co-Editor-in-Chief of the magazine. This was announced by the Republic in a statement on Friday. (SDA)
