Replay TV in danger? The craftsmen from Silverspot and B2B goes Social - the new Advertising Week is here!
Advertising Week 19/2018 is in your mailbox. These topics await you.
What next in the dispute over replay TV? In the discussion about replay TV, solutions are needed that all parties can live with. But are there any compromises that do equal justice to the concerns of signal providers, television broadcasters and viewers? Werbewoche asked various interest groups, stakeholders and experts. The survey shows: The road to a genuine agreement could still be long and rocky. Nevertheless, initial approaches to a solution do exist.
"We are craftsmen" Remo Civatti and Nik Vonlanthen jointly run the production company Silver- spot, which has been producing "basically everything" that can be written to audio or video for over 20 years. Their motto: pragmatic, close to the customer, flawless craftsmanship.
Viva Vivi! Brands - there today, gone tomorrow. But there are very few brands that disappear and then suddenly reappear. But they do exist. One example: Vivi Kola.
Survey: B2B goes social
In German-speaking countries, more and more companies are turning to social media for B2B communication, according to a recent study.what is the situation in Switzerland?
Advertise online with brochures? Works! The idea of the Basel-based start-up, which was launched a year ago, is to use Profital to enable retailers to transfer their brochures to the digital world. And this idea is working even better than expected. More than 60 retailers use the service and can look forward to a good 1.2 million consumer contacts. Werbewoche looks back on the first year of Profital with Managing Director Raphael Thommen and ventures a look into the future.
You will find these and many other topics in the new issue. We hope you enjoy reading it!
