Relaunch of Ostdeal.ch and Zentraldeal.ch
The portals Ostdeal.ch and Zentraldeal.ch, which belong to the NZZ Media Group, have further developed their websites. User-friendliness and service have been improved, the design has been revised and use has been optimized for mobile devices.
Ostdeal.ch and Zentraldeal.ch are enjoying increasing demand, according to the press release. In order to meet the needs of the increasing number of users, the offers are now presented in a clearer, more appealing and more user-friendly way. The use of Ost- and Zentraldeal via mobile devices such as smartphones and tablets has also been optimized. The offers are divided into categories and the ordering and purchasing processes have been simplified. Each portal offers at least six deals a week at heavily discounted prices. The spectrum ranges from restaurant visits, wellness and beauty treatments to helicopter flights, language courses, furniture and cars. For their part, the providers of the deals benefit from attractive conditions under which they present their products or services on Ost- und Zentraldeal.ch. In addition to generating new customers, they receive comprehensive advertising services on the print, online and radio channels. Here the publishers use their regional roots and reach in Eastern and Central Switzerland. The deals are also actively advertised via newsletters and Facebook. After a successful 2013, the now seven-strong team is confident of securing further market share. In the first quarter of 2014, the portals already recorded an increase in traffic of over 30% compared to the same period last year.
