Relaunch: Schweizer Illustrierte and L'illustré shine in new splendor
The two sister magazines, *Schweizer Illustrierte* and *L'illustré*, will be published with a new layout starting in November. From the logos to the fonts to the sections—everything has been reviewed, revised, and modernized.
L'illustré will be published for the first time in its new look on Wednesday, November 13, 2019, and Schweizer Illustrierte on Friday, November 15, 2019, with a general overhaul of the magazines. The basis of the change was the convergence of the two magazines - two sisters, one look.
What immediately catches the eye are the redesigned logos and their central positioning. The visual language on the covers and within the magazines has been dusted off and rejuvenated. In addition, the two new fonts used together ensure that Schweizer Illustrierte and L'illustré are visually closer together.
The two magazines also have a fresher and more uniform appearance in terms of content. The new editorial line is intended to provide more structure both on the individual pages and throughout the magazine. On the one hand, this is intended to create attractive opportunities for advertising customers, and on the other hand, it takes account of subscribers' desire for more services. Tips, tricks and recommendations on the topics of food, travel, family, health and beauty can now be found on around 14 double-page spreads.
