Relaunch for "Fritz+Fränzi

In September 2014, the Swiss parenting magazine «Fritz+Fränzi» will be relaunched with a new look. The relaunch of the parenting magazine, which has a circulation of over 100,000 copies, is being led by Stephanie Ringel.

In addition to a name change, there are also changes in design and content. "With the relaunch, we want to sharpen the editorial content. To do this, we are guided by criteria such as better readability, clearer structure, new topic weighting. And we are oriented to the reader and his needs, which is particularly important to us," says Stephanie Ringel about the relaunch. Ringel previously worked as a journalist and project manager for high-reach media such as "Bild am Sonntag," "Tagesspiegel," "Sonntagsblick" and "Schweizer Illustrierte. The political scientist and art historian currently heads the Swiss editorial department of the trade magazine "Schöner Wohnen.

"We are redesigning the sections and we will have an innovative online presence. We are currently working out exactly what this will look like and what the new name will be," says "Fritz+Fränzi" managing director Thomas Schlickenrieder in a statement. The focus of the magazine will, however, continue to be on topics such as school, education, career planning, health and leisure. "With the relaunch, we not only want to expand our topic leadership in education, school and career planning, health, leisure and intercultural coexistence, but also be easily accessible via all digital channels and be the first source of advice on parenting issues," says Schlickenrieder.

The redesigned magazine will be available at selected newsstands, from the publisher and online from September 11.

 

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