Record May for Internet
GEMI Internet and Radio played a major role in the slight increase in gross advertising spending on electronic media by one index point to 319 points.
Advertising market After the missing
Internet sales data are available, the Goldbach Electronic Media
Index (GEMI) gave the Internet the highest growth from 12 to 217 points
although still at a low level. A slight increase
was recorded by radio advertising. It rose by 3 points to 246 points and has
almost made up for their decline in April. Internet and radio
contributed significantly to the fact that gross advertising investment in the
electronic media by one index point slightly to 319 points
increased. The data for the other electronic media, on the other hand
of moderate willingness to invest: TV advertising held its own at
high level at 323 points, and Teletext confirmed the
long-term downward trend with the decline of 3 points to 148. The GEMI
is calculated by the advertising marketer Goldbach Media. The index is based on
based on Media Focus data for advertising investments in Switzerland.
(kf)
Internet sales data are available, the Goldbach Electronic Media
Index (GEMI) gave the Internet the highest growth from 12 to 217 points
although still at a low level. A slight increase
was recorded by radio advertising. It rose by 3 points to 246 points and has
almost made up for their decline in April. Internet and radio
contributed significantly to the fact that gross advertising investment in the
electronic media by one index point slightly to 319 points
increased. The data for the other electronic media, on the other hand
of moderate willingness to invest: TV advertising held its own at
high level at 323 points, and Teletext confirmed the
long-term downward trend with the decline of 3 points to 148. The GEMI
is calculated by the advertising marketer Goldbach Media. The index is based on
based on Media Focus data for advertising investments in Switzerland.
(kf)
