Regional TV stations reach more viewers
In German-speaking Switzerland, significantly more people watched regional TV stations in the first half of 2007 than in the previous year. According to the latest figures from Publica Data, an average of 1,722,000 people watched these stations each day.
In German-speaking Switzerland, significantly more people watched regional TV stations in the first half of 2007 than in the previous year. According to the latest figures from Publica Data, an average of 1,722,000 people watched per day, as TeleZüri announced on Friday. Compared to the first half of 2006, the number of viewers increased by 69,000 and by 44,000 compared to the second half of 2006.
TeleZüri has a daily audience of 496,000 viewers, practically the same as in the second half of 2006. Tele Bärn is in second place, although it suffered a drop of six percent, reaching 253,000 viewers. Tele Basel made strong gains with 126,000 viewers, which corresponds to an increase of 14.5 percent.
In the target group of 15 to 49-year-olds, the regional TV stations in German-speaking Switzerland had a market share of 6%. In the previous year, the share was 4.2%.
TeleZüri has a daily audience of 496,000 viewers, practically the same as in the second half of 2006. Tele Bärn is in second place, although it suffered a drop of six percent, reaching 253,000 viewers. Tele Basel made strong gains with 126,000 viewers, which corresponds to an increase of 14.5 percent.
In the target group of 15 to 49-year-olds, the regional TV stations in German-speaking Switzerland had a market share of 6%. In the previous year, the share was 4.2%.
