Rain and snow to attract audience to the cinema

They complement the 4DX system, which is designed to make audiences feel even more directly involved in the on-screen action - even in the upcoming post-apocalyptic cinematic summer, according to magazine Variety.com reports.

Experience disasters live

CJ 4DPlex offers "4D cinema" that, according to the company, is even more captivating than any 3D screening. To achieve this, the 4DX system relies on effects such as movement, fog, lightning, smells or vibrations. These fill the cinema auditorium to match the action on the screen. According to the manufacturer, the current expansion to include stormy weather effects is intended to involve viewers even more in the film experience, especially in disaster scenarios - floods, explosions, earthquakes, tornadoes or conflagrations. The expansion of the 4DX system comes just in time for a movie summer that beckons with apocalyptic adventures. In mid-May, for example, "Mad Max: Fury Road" is released, with which an end-time cult franchise celebrates its return to cinemas. This will be followed a short time later by "San Andreas," a film that depicts the quintessential California nightmare scenario with a mega earthquake. Both films will be available in a 4DX version, as will "Furious 7", which has just been a huge success at the box office.

4DX trend takes hold globally

However, the stormy summer blockbusters are far from being a global phenomenon. China and India, the most populous countries in the world, already have 4DX movie theaters. In South America and Eastern Europe, too, effects cinema is becoming increasingly widespread, but in the West it is only slowly gaining a foothold. In the U.S., the first auditorium was upgraded only last year in Los Angeles; in Germany, the technology is still a long time coming. In Switzerland, it was only this March that Arena Cinémas put the first 4DX room into operation, at La Praille in Geneva. (pte)