Radio advertising is on the move
Marketing Agency On July 1, Publisuisse subsidiary MediaSense will begin marketing the Swiss Radio Pool (SRP); at the same time, it will offer its booking tool, Publiplan, as an industry solution to all media agencies, intermediaries, and radio stations.
Marketers On July 1, Publisuisse subsidiary MediaSense will start marketing the Swiss Radio Pool (SRP), while at the same time offering all media agencies, intermediaries and radio stations its Publiplan booking tool as an industry solution (see p. 17).
Meanwhile, competitor IP Multimedia is in the process of launching a tool called MediaPro - for TV, but also for radio and AdScreen. IP already processes its bookings via the tool and has also presented it to agencies. Adjustments are still being made based on feedback, says project manager Fredy Grau. Interfaces to TV stations and Radio Energy Zurich already exist, and there are plans to add interfaces to all radio stations at a later date. And the agencies will be given access via an online portal.
PubliGroupe is also taking part in the race. The company is working on systems that will "play an integrating role" in future all-media marketing, says Christian Gartmann, Head of Electronic Media. (mk)
Meanwhile, competitor IP Multimedia is in the process of launching a tool called MediaPro - for TV, but also for radio and AdScreen. IP already processes its bookings via the tool and has also presented it to agencies. Adjustments are still being made based on feedback, says project manager Fredy Grau. Interfaces to TV stations and Radio Energy Zurich already exist, and there are plans to add interfaces to all radio stations at a later date. And the agencies will be given access via an online portal.
PubliGroupe is also taking part in the race. The company is working on systems that will "play an integrating role" in future all-media marketing, says Christian Gartmann, Head of Electronic Media. (mk)
