Radiotele Sale Opens Doors
Radio Market: Radio licensing fees are a source of creative blockages in the radio industry. Now there is a solution.
The radio market is currently focused on increasing market share
Booming business. Goldbach's marketing model, presented in May
Media is just one example of this. However, the discussion tends to veer off into
Empty, because a reorganization usually involves the dissolution of the pools and
requires exclusive leases. The company was reluctant to take such steps
The industry has lagged behind so far. Not least because of this, the
Goldbach Model 2005: A Failure.
His chances aren't much better this year either: The two
the most important radio networks, Pool 2000 and Swiss, which has a wide reach
Radio Pool (SRP) is giving the model the cold shoulder. In addition, the
the two agencies, Radiotele and Goldbach's subsidiary IP Multimedia
so bitterly at odds with one another that any coordinated resolution of their
Lease agreements are out of the question.
But now, of all things, the acquisition of Radiotele by the
PubliGroupe now has a more open starting point. Thanks to the new
Ownership structure at Radiotele: Their lease agreements will be extended to a
Termination is possible. Some pay-per-listen radio stations are therefore openly considering a
are taking such a step. They are not targeting PubliGroupe with this move
and even less so against Radiotele; they simply want to be free to
a possible reorganization. Whether this would open the door for the Goldbach model
Whether it will rise remains to be seen.
Goldbach plans to decide on the next steps in mid-July.
There are still other obstacles: For example, the lease
between IP and Radio Energy Züri, as well as the pools. That
The latter was terminated by June 30, the official deadline
is unlikely. Nevertheless, the doors are now open for a
Reorganization is more open than ever—and the discussion can take place more freely
roll out. Provided that the radio stations with their current Radiotele leases
are no longer entering into any long-term lease agreements for the time being –
with any broker whatsoever.
Markus Knöpfli
