Radio Zürisee: More listeners, less advertising
Radio Zürisee published its annual report for 2010 on Tuesday. The radio station, based in Rapperswil-Jona, reported a profit of 214,000 francs, which is less than in 2009. However, it recorded an increase in listeners.
Last year, 220'000 listeners tuned in to the station every day. This is 11'000 or five percent more than in the previous year. In a national comparison, Radio Zürisee thus ranks third behind Radio 24 and Radio Energy Zürich, and now ahead of Radio Argovia. National advertising revenues, however, fell short of the station's expectations, according to a communiqué. Radio Zürisee blames the competition for this - namely Radio 1 and 24, which also have a license for the Zurich-Glarus coverage area, as well as Radio Energy Zürich, which can be heard in large parts of the region. The local and regional business, which was particularly pleasing towards the end of the year, at least helped to partially compensate for the loss of income in the national sector, the statement continues. The bottom line was an operating profit (Ebita) of 521'000 francs (previous year 657'000). In the 2010 financial year, Radio Zürisee posted a profit of 214'000 francs (previous year 294'000).
