Radio Zürisee: More music, more dialect and a fresh look

Radio Zürisee is starting May with a sharper musical style, more focused content and a refreshed visual appearance. This is the station's response, among other things, to the results of a broad-based market study and a comprehensive internal program analysis, which began in January 2022 and ended in April 2023 with a listener survey. The station also has a new look for its 40th birthday - including a new claim and logo.

In terms of content, the station comes with a revised music program in the proven breadth over the last four decades, now sharpened and with a focus on the 80s, the 90s and the best until today. The voice portion is reduced, the music portion expanded.

The morning show will also be given more weight: Monday to Thursday presented by the proven and popular presenters Isabelle Meier and Mario Steiner, supported by an even more actively involved editorial team. In this way, the Seesender wants to be even closer to its audience, which was already strategically heralded at the end of 2019 with the new studio premises and the Radioloft in Rapperswil. The personal proximity to the listener will now also be underlined with news in dialect. The morning show team will be complemented by Martin Diener and Giulia Staub.

New optics

Radio Zürisee also treats itself to a new look - in tried-and-tested yet slightly optimized colors. The logo - modernized with a high level of recognition - rounds off the refreshed appearance, while the new claim 'So tönt Abwechslung' underlines the musical diversity. For the new corporate design, Radio Zürisee was supported by the Rapperswil advertising agency Onflow, which developed the new look. The new claim 'So tönt Abwechslung' was created in collaboration with Christoph Hess from rentahess. The changes can be heard and seen from Monday, May 1, 2023.