Radio Rumantsch will soon be broadcasting around the clock
Starting in the fall of 2007, Radio Rumantsch plans to broadcast 24 hours a day instead of the previous 19. To this end, the programming has been continuously expanded. In addition, the website has been redesigned, and a new program for children and teenagers is scheduled to be launched later this year.
From fall 2007, Radio Rumantsch RR will broadcast 24 hours a day instead of the previous 19 hours. To this end, the program has been continuously expanded. In addition, the online presence has been redesigned and a new offering for children and young people is to be created in the course of the year.
The program of Romansh radio has become more varied since the beginning of November 2006. Folk music can now be heard from 5 a.m. and music from Graubünden between 10 p.m. and midnight. The last news bulletin is now broadcast at 11 p.m., one hour later than before. In addition, a discussion program and a forum have been added on Saturdays, in which personalities from Rumantschia are given carte blanche.
The additional services were made possible thanks to additional funding from SRG, as Bernard Cathomas, Director of Radio e Televisiun Rumantscha RTR, explains. Four new jobs have been created in the editorial department. The expansion of broadcasting time from 19 to 24 hours will therefore be achieved without additional staff, says Cathomas.
Online presence expanded
The website has also been redesigned. Under the address
can find everything "that is produced in Romansh", Maurus Dosch, head of the multimedia project, told SDA. There is access to all RTR broadcasts, but also to the reports of the Agentura da Novitads Rumantscha, the only news agency in Romansh.
Radio Rumantsch is also breaking new ground with its offering for children and young people. Over the course of the year, an Internet platform will be developed that will allow children to interactively help shape music programs and content.
Listener numbers have risen
The greater the knowledge of the language, the higher the proportion of listeners. 69 percent of people who can also write Romansh listen to the station. The number of young listeners rose from 45 to 55 percent, despite the fact that the music program has become "softer and more popular", as reported by SDA.
RR achieved a market share of 16% in the second half of 2006, 3 percentage points more than in the previous year. According to the AG für Medienforschung, the reach amounted to 24 percent. RTR has an annual budget of CHF 24 million, which represents 1.5 percent of the SRG budget. Including apprentices and trainees, RTR employs 144 people, who share 118 full-time positions.
The program of Romansh radio has become more varied since the beginning of November 2006. Folk music can now be heard from 5 a.m. and music from Graubünden between 10 p.m. and midnight. The last news bulletin is now broadcast at 11 p.m., one hour later than before. In addition, a discussion program and a forum have been added on Saturdays, in which personalities from Rumantschia are given carte blanche.
The additional services were made possible thanks to additional funding from SRG, as Bernard Cathomas, Director of Radio e Televisiun Rumantscha RTR, explains. Four new jobs have been created in the editorial department. The expansion of broadcasting time from 19 to 24 hours will therefore be achieved without additional staff, says Cathomas.
Online presence expanded
The website has also been redesigned. Under the address
can find everything "that is produced in Romansh", Maurus Dosch, head of the multimedia project, told SDA. There is access to all RTR broadcasts, but also to the reports of the Agentura da Novitads Rumantscha, the only news agency in Romansh.
Radio Rumantsch is also breaking new ground with its offering for children and young people. Over the course of the year, an Internet platform will be developed that will allow children to interactively help shape music programs and content.
Listener numbers have risen
The greater the knowledge of the language, the higher the proportion of listeners. 69 percent of people who can also write Romansh listen to the station. The number of young listeners rose from 45 to 55 percent, despite the fact that the music program has become "softer and more popular", as reported by SDA.
RR achieved a market share of 16% in the second half of 2006, 3 percentage points more than in the previous year. According to the AG für Medienforschung, the reach amounted to 24 percent. RTR has an annual budget of CHF 24 million, which represents 1.5 percent of the SRG budget. Including apprentices and trainees, RTR employs 144 people, who share 118 full-time positions.
