Radio is stable
Radio Control Radio continues to lose a small amount of its reach, but still reaches over four million people in Switzerland.
Radiocontrol The medium of radio continues to lose some of its reach, but still reaches over four million people in Switzerland. The radio figures for the first quarter continue to show a slight downward trend. This is shown by the evaluation of Radiocontrol's dials for the first half of 2006. The net reach of the medium fell in German-speaking Switzerland by 0.3 percent to 91.3 percent compared to the same period last year (French-speaking Switzerland: -0.5% to 89.2%; Ticino: -1.6% to 88.4%). 404,6900 listeners paid attention to the medium for an average of 111.4 minutes per day. Although this is 58,500 more people than in the same period last year, the listening time was slightly reduced by 2.9 minutes.Among the SRG stations, Radio DRS improved its overall market share by 0.4% to 63% (RSR: +0.2% to 57.2%; RSI: +1.8% to 71.3%). Private radio stations also gained market share in German-speaking Switzerland (+0.3% to a total of 25.8%) and in Ticino (+0.4% to a total of 7%), while they fell by 0.7% to 22.8% in French-speaking Switzerland. By contrast, foreign stations recorded a decline in all three parts of the country, the sharpest in Ticino (-0.9%).
The Radiocontrol statistics show some significant changes for the first half of 2006 compared with the same period last year: Among the SRG stations, DRS 1 and DRS 2 lost market shares of 0.3% (now 41.1%) and 0.5% (now 4.8%) respectively and lost reach (-1.7% and -0.9% respectively). In French-speaking Switzerland, La Première lost 0.6 per cent market share (now 40.8%) and 1.4 per cent net reach (now 39%). In Ticino, the total of RSI stations gained 1.8% in market share but lost 1.7% in reach.
Among the private stations in German-speaking Switzerland, Radio 24 is in the lead with an unchanged market share of 2.9%, followed by Radio Zürisee (2%), Argovia (1.9%) and Pilatus and Energy (1.8% each). Radio Top, Radio Zürisee, Radio Central, Radio Emme and Radio Eviva have gained market share. Argovia, Sunshine, BE1 and Grischa lost market share.
Radio Grischa and the German edition of Radio Fribourg (-0.3% reach) showed significant changes with a 0.5 percent loss in reach and an unchanged market share (0.5%).
In French-speaking Switzerland, Lausanne FM leads with a market share of 3.2 percent, ahead of Rouge FM and RTN-2001 (2.7% each) as well as One FM (2.6%), Nostalgie Léman (2.5%) and Rhône (2%). In French-speaking Switzerland, Lausanne FM, One FM, RTN-2001 and Fréquence Jura, among others, gained market share. However, Rouge FM, Lac, Rhône and Chablais have lost ground.
One FM (+0.7% reach) Rhône (-0.5% reach) and NRJ Léman (-0.5% reach) have changed significantly.
In Ticino, 3iii is still ahead of its foreign competitor RTO (2.1%) with a market share of 3.2 percent.
René Worni
The Radiocontrol statistics show some significant changes for the first half of 2006 compared with the same period last year: Among the SRG stations, DRS 1 and DRS 2 lost market shares of 0.3% (now 41.1%) and 0.5% (now 4.8%) respectively and lost reach (-1.7% and -0.9% respectively). In French-speaking Switzerland, La Première lost 0.6 per cent market share (now 40.8%) and 1.4 per cent net reach (now 39%). In Ticino, the total of RSI stations gained 1.8% in market share but lost 1.7% in reach.
Among the private stations in German-speaking Switzerland, Radio 24 is in the lead with an unchanged market share of 2.9%, followed by Radio Zürisee (2%), Argovia (1.9%) and Pilatus and Energy (1.8% each). Radio Top, Radio Zürisee, Radio Central, Radio Emme and Radio Eviva have gained market share. Argovia, Sunshine, BE1 and Grischa lost market share.
Radio Grischa and the German edition of Radio Fribourg (-0.3% reach) showed significant changes with a 0.5 percent loss in reach and an unchanged market share (0.5%).
In French-speaking Switzerland, Lausanne FM leads with a market share of 3.2 percent, ahead of Rouge FM and RTN-2001 (2.7% each) as well as One FM (2.6%), Nostalgie Léman (2.5%) and Rhône (2%). In French-speaking Switzerland, Lausanne FM, One FM, RTN-2001 and Fréquence Jura, among others, gained market share. However, Rouge FM, Lac, Rhône and Chablais have lost ground.
One FM (+0.7% reach) Rhône (-0.5% reach) and NRJ Léman (-0.5% reach) have changed significantly.
In Ticino, 3iii is still ahead of its foreign competitor RTO (2.1%) with a market share of 3.2 percent.
René Worni
*These data refer to the whole of Switzerland
These changes compared to the previous semester are significant
Source: Publica Data AG / Radiocontrol
