Radio DRS achieves market share of 64.2 percent in 2008
The six channels of Swiss Radio DRS achieved a market share of 64.2% last year, 0.3% less than in the previous year. More and more people are using the new digital radio.
The six channels of Swiss Radio DRS achieved a market share of 64.2% last year, 0.3% less than in the previous year. More and more people are using the new digital radio.
The programs on Swiss-German radio reached an average of 2.9 million listeners in 2008, 0.7 percent more than in the previous year, as the station announced on Thursday, according to SDA. Last year, the German-speaking Swiss listened to an average of 123 minutes of radio per day, six minutes more than in the previous year.
Digital radio (Dab) was on a growth trajectory in 2008. Following the closure of the Beromünster medium-wave transmitter in the autumn, a large proportion of former medium-wave listeners have now switched to digital radio, with sales of digital radios soaring to over 200,000 sets in 2008.
According to Radio DRS, the expansion of the digital transmitter network is almost complete, including in the mountain regions.
Last year, Radio DRS was also able to significantly expand its interactive offering via the Internet. All in all, the six DRS stations offered 55,000 hours of radio, more than ever before thanks to the launch of DRS 4 in November 2007.
The programs on Swiss-German radio reached an average of 2.9 million listeners in 2008, 0.7 percent more than in the previous year, as the station announced on Thursday, according to SDA. Last year, the German-speaking Swiss listened to an average of 123 minutes of radio per day, six minutes more than in the previous year.
Digital radio (Dab) was on a growth trajectory in 2008. Following the closure of the Beromünster medium-wave transmitter in the autumn, a large proportion of former medium-wave listeners have now switched to digital radio, with sales of digital radios soaring to over 200,000 sets in 2008.
According to Radio DRS, the expansion of the digital transmitter network is almost complete, including in the mountain regions.
Last year, Radio DRS was also able to significantly expand its interactive offering via the Internet. All in all, the six DRS stations offered 55,000 hours of radio, more than ever before thanks to the launch of DRS 4 in November 2007.
