Radio 32 enjoys longest listening time

 Radio 32 lost net reach in the past six months, but can now claim the title of the longest-listened-to regional radio station in the whole of German-speaking Switzerland. From Monday to Sunday, the station recorded an average daily listening time of 52.9 minutes among the over-15s. Net daily reach fell slightly compared to the second half of 2006, from 142,100 to 140,000, due to a faulty transmission system in the summer months which led to reception problems, the station announced. In the actual broadcasting area between Aarau, Solothurn and Berne, the positions of the most listened-to stations remained unchanged in the second half of 2007. In the target group of 15 to 49-year-olds, Radio 32 is in the lead with 66,900 daily listeners, followed by DRS 3 and DRS 1. Across all target groups, Radio 32 is in second place in the broadcasting area with 95,700 daily listeners, behind DRS 1 and ahead of DRS 3.
Radio 32 Goldies, the oldies station broadcast via the cable networks in the cantons of Aarau, Solothurn and Bern, recorded a net reach of 30,700 daily listeners. The daily listening time was 28.3 minutes.